My diet and nutrition e-book is available in the Amazon Kindle store; a free preview of the book is available at the link.

Project for naming a new math handbook/dictionary. The name needed to convey that the book could be used as a portable reference & homework helper. It also needed to fit with the titles of already-published books in the series, Math on Call & Math at Hand.

Branding project for new foot odor-control powder. "SOS" is a cry for help or rescue & an acronym for "Stomp Out Stink," which is what the product does. A bold name called for a bold logo, so I provided the basic logo concept as well, which was refined by the graphic designer.

Mailer to introduce new dental clinic. Main objective for the piece is encouraging customers to set appointments for their children. Secondary objective is to emphasize that the clinic specializes in children's dentistry.

I've written case studies profiling some of the world's largest and best-known organizations, including Hitachi, BASF, Citi, and C.H. Robinson.

B2B case study profiling a large healthcare system.

SEO content for a business valuation firm.

A guide to marketing automation for a company providing online forms.

Growth content for an employee survey/analytics company.

SEO content for a tech company.

Original content for marketing firm website.

Local SEO copy for landscaping and lawn maintenance company.

Project called for creating product label /instructions for SOS Stomp Out Stink, insuring that all information required by the FDA was included and properly sized & located on the label. Layout was done by graphic designer to my specs, using my copy.

SOS sales brochure presenting product to prospective retailers.

Product descriptions & catalog copy for school fundraising sale catalog.

One-page school fundraising sale flyer (back side is order form).

Tri-fold mailer for public initiative campaign. (We won, with a 2/3 majority of the vote.)

This flyer was designed for handing out at campaign stops and needed to reach an audience with a variety of different hot buttons. The flyer summarizes the candidate's achievements on a wide variety of issues to reach an audience with a variety of primary concerns.

One of several brochures tailored for specific audiences. This one focused on ethics/good government.

Campaign brochure targeted to voters concerned about environmental issues.

State Senate campaign brochure with a focus on local issues for a local target audience.

A quick & simple last-minute mailer to encourage turnout.

This letter needed to present benefits, features & USP, but a direct-response approach was not appropriate due to the unique sales cycle for public schools. Sales points were instead inserted under the guise of a program overview.

This sales presentation handout was designed to illustrate that the product provides teaching & learning support to address all of the errors in a student writing sample.

The purpose was twofold: explain sampling policy (set to reduce costs but presented as a customer benefit) and identify customers most interested in the product (those who called for more samples). It worked. The product captured over 1/3 of all sales, while sampling costs were reduced by 50%.

Training manual for community groups organized to address school reform issues, with guidelines on forming a group, choosing leaders, forming consensus, & making action plans; includes data and analysis of issues connected to school reform.

Descriptive narrative for a National Register of Historic Places nomination. I have written nominations for several dozen properties now listed on the Register.

Four-page newsletter for Common Cause/Arkansas members. The non-profit focused on good government issues. The newsletter's purpose was to inform members about current issues and to encourage continued support by emphasizing the organization's successes.

Excerpt of a speech supporting passage of initiated act. The speech was prepared as a guideline for members of the Campaign Ethics Committee speaker's bureau. Speaker's bureau members spoke to local community groups statewide to urge support for the initiative.

This correlation was produced to show customers that the product addresses the learning objectives specified by the state Department of Education's English standards framework.

Party invitation. It needed to be fast & cheap, but fun.