

Writing for Sales
I got a lot out of my system in my last post, but there were still a few things I wanted to expand on. The first may seem to be a...


Content: What’s it Worth? A Freelancer’s Manifesto
If you’re keeping up to date at all with online marketing trends, you’ve no doubt heard the phrase “content is king” more than once. But...


The Perils of Technology
I'm old enough that I learned to type on a typewriter; the antique model shown in the picture looks a lot like my father's old Underwood....
New Year Resolution for Your Business: More Effective Communications
It's a new year, and a good time to review all aspects of your business - including your communications. Too often I see ads, websites,...